Seeing the ocean covered with unnecessary plastic waste really breaks our heart. In 2010, the beauty industry had produced 65.62 billion plastic packaging units and by 2017, that number had increased to 76.8 billion. We thought that one way to contribute and help reduce unnecessary waste is to reinvent everyday products with sustainability in mind. We believe that small behavioral changes can make a big impact. This is how Nude & Crude was born.

Nude & Crude offers a range of natural wellness products that help people feel good inside and out. All of our creations are focused on ethical and sustainable principles that are the very foundation of our core values. Nude & Crude’s core focuses are sustainability, clean ingredients, and forward thinking.

Why Powder

How the product is packaged has always been the main focus when we began designing the product. While doing research on product availability in the market, there were only two product forms that existed – solid bars and liquid. However, neither options addressed the issues that we were targeting.

After much research and experiment with our chemist, powder cleansers seemed to solve both problems. Because it comes in a dry, powder form, they can safely be packaged in recyclable paper cartons. The powder is easy to dispense and doesn’t have the clumsiness of using bar soaps. Out of all skin-care products, body cleansers are one of the products that are used by almost everyone on a daily basis. Eliminating the use of plastic containers from a product that is used the most often by the most people seems to be an ideal solution. That’s how the shower powder was born.

Core Values


Environmentally Sustainable

We’re as serious about protecting the environment as we are about skin care. From our products to packaging, each step we take is conscientiously deliberated and executed to have minimal impact on our planet without compromising on the quality of our creations.

Vegan & Cruelty-Free

For us, being kind to the planet encompasses being kind to the animals, too. That’s why we are against animal testing and we exclude animal products in our ingredients. With thoughtfully created products that are proudly cruelty-free and vegan, our customers can feel good inside and out when supporting our brand.

Ethically Sourced & Packaged

Our approach to packaging is as rigorous as our methods for formulating our products. Each carton packaging is made with 98% recyclable materials to prevent further landfill accumulation. We also ensure that ingredients we use are natural, pure, and ethically sourced to promote and maintain sustainability.

Non-Toxic Ingredients

We believe that what you put on your body is just as important as what you put in it. Our commitment to clean beauty means that we only incorporate ingredients that are free of harsh chemicals and toxins. We are dedicated to creating products that are not only healthful for the mind and body, but are also completely safe to use long-term.